Before launching your E-Commerce website, it’s important to conduct a thorough web site audit to ensure that everything is functioning properly.
This checklist will show you all the quick-simple-tasks you can start implementing RIGHT NOW and over the next few days to x100 your average order value and conversion rates.
| Sl. | |
|---|---|
| 01. | The Product Title is Descriptive. |
| Product Title must be Bold and Large in size. | |
| Product Title must be under 65 characters to optimized for Google search results. | |
| Product Title must contain long tail keywords. | |
| Product subtitle must highlight key product benefits using powerful words (ex. exclusive, original, brand new). | |
| Product ratings are shown under product title and linked to product reviews section on the same page. | |
| Add a List of other main benefits of the product with check ticks and link this to a detailed description on the same page. | |
| Add how to use the product in steps in product details page. | |
| Product Details page must explain clearly who is and who is not the product for. | |
| Product Details page must explains why the purchaser needs the product. | |
| Product Details page must explains the cost and time of shipping. | |
| Product Details page must explains the process to cancel an order. | |
| Product Details page must explains the process of the exchange of an order. | |
| Product Details page must explains the process if order is late or not delivered. | |
| Product Details page must shows the related product section. | |
| Product Details page must shows the reviews section with Text, Pictures and Videos. | |
| Product Details page shows the photos and videos of the brand ambassadors. | |
| Product Details page shows the photos and videos of the past customers who are benefited with the product. | |
| Product Details page must shows the sizing chart if applicable. | |
| Product Details page shows the product comparisons. | |
| Product Details page must have an option to start a chat or have a responsive chat box with a real face thumbnail. | |
| Product Details page must have an option to change currencies. | |
| Product Details must have Breadcrumb link to return back to the Products Category page. | |
| Product Details page must contains up-sell / down-sell / cross-sell option. | |
| Product Details page allow users to mark product in a whitelist. | |
| Product Details page shows bundle prices (like: Buy 3 and get 1 free). | |
| Product Details page can show offers for a limited time. | |
| Product Description should provoke emotions and feelings. | |
| Product Description should be easy to read with font size and contrast. | |
| Product Description should be easy to scan with bullets points and with short paragraph. | |
| Product Description must highlight purchasers pain points. | |
| Product Description must highlight purchasers biggest dream. | |
| Product Description must contains Primary Keywords and Long Tail Keywords to rank for. | |
| Use “YOU” to talk directly to target purchasers in Product Description. | |
| Add FOMO (Fear Of Missing Out) in Product Details Page. | |
| Add USP (Unique Selling Proposition) in Product Details Page. | |
| Highlight Benefits of the Product in Product Description. | |
| Add A CTA (Call To Action) in the Product Details Page. | |
| Add a Bonus in the Product Details Page. | |
| Add Color and Size of the Product if applicable. | |
| Add Product Variations if applicable. | |
| Add Product Usage Instructions in the Product Details page. | |
| Add Packaging Details like Size and Weight in the Product Details Page. | |
| Add Social Proof like number of followers and press releases, etc., in the Product Details page. | |
| List any additional items required for the functionality of the product (ex. batteries), whether or not they are included. | |
| Add the Product Manufactured or origin Country. | |
| Install Facebook Pixel on Product Details Page. |
Checklist To Boost The Product Conversion Rate
| Sl. | |
|---|---|
| 01. | Keep Accelerated Checkout option in ON (skip cart and go Directly to checkout). |
| Give Bundle options with big discount when bought together. | |
| Show Urgency Loading bar triggers near the main Call To Action Button (ex. Today Only). | |
| Show Scarcity triggers near the main Call To Action Button (ex. Only 5 products left). | |
| Show Scarcity triggers as a low stock level. | |
| Show Live Sales Popup at the bottom of the Product Details page, like “Y purchased this product 1 hour ago”. | |
| Show “Visitors who viewed this product also viewed…” in the Product Details page. | |
| Show Trust Seals and Badges close to the Buy Button. | |
| Show “You May Also Like” related products section in the Product Details page. | |
| Show a Sticky Add To Cart Button at the Bottom of the product Details page. | |
| Display a Pre-order option if all products are sold out. |
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