Use these guidelines to optimize your web content to be found in search and easily shared. This checklist helps you get maximum SEO value from each page you publish.
During The Writing Process
Sl.
SEO Copy-writing Checklist
01.
Did you created buyer persona and identify the likely audience for this page, and does the page address their needs?
02.
Does the page target a relevant keyword phrase (Primary Keywords)or (at most) two?
03.
Does the text contain keyword synonyms and variants as well as related secondary keyword phrases?
04.
Is there a fitting call to action on the page? Lead your reader to what related action you want them to do next.
05.
Is the word count in the range of top-ranking pages for the target keywords?
06.
Is a contextual link to a relevant landing page included, with optimal anchor text?
07.
Is the headline (H1) fine-tuned to get a click and contain a target keyword?
08.
Are paragraphs between one and three sentences long, since short paragraphs look better on mobile screens?
09.
Are bullet points and subheadings used to help readers easily scan the text?
10.
Does the content include conversational language, like answering questions that are commonly asked in voice searches?
Before You Hit Publish
Sl.
SEO Copywriting Checklist
01.
Is the URL properly constructed for your site and not overly long? Does it contain hyphens in place of spaces?
02.
Does the title tag have the primary keyword? Is the wording unique (on your site), appropriate for the page content and no longer than 65–70 characters?
03.
Is the meta description tag uniquely crafted to contain keywords and accurately tell searchers why they should click?
04.
Are there images on the page that create visual interest and break up text? Are they sized to be the actual display size, not larger, to protect page-load speed?
05.
Do all image tags have a descriptive alt attribute and include height and width dimensions for faster browser loading?
06.
Is the text that shows up as the headline of the page when someone shares this page in social media optimized to entice a click? Use Open Graph Title.
07.
Is the description of the page that shows up when someone shares this page in social media optimized to entice a click? Use Open Graph Description.
08.
Is an image that illustrates the content included in the og:image tag to entice a social media user to click through to the page? Use Open Graph Image.
When The Page Is Live
Sl.
SEO Copywriting Checklist
01.
Are any broken links found when you run the URL through a link checker?
02.
Is the reading level right for your target audience?
03.
Does the page load in 2 seconds or less according to a Pingdom test? Should any on-page resources be optimized to load faster?
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