Learn how to create an International SEO strategy that will set you up for success. Plus we share a Global SEO Checklist for you.
| Sl. | International SEO Checklist |
|---|---|
| 01. | Decide where and who you’ll target, pick your target market and target audience, Choose a language and a country to target. |
| 02. | Set Up Country-Specific Domains, if you’re targeting multiple countries. |
| 03. | Choose a TLD Structure, Use a single TLD and communicate in one language and add sub folders e.g. /de/, /ru/ to provide multilingual content. |
| 04. | If you are targeting distant users, you should definitely consider setting-up local web hosting or go with one of the global web hosting solutions. |
| 05. | Create a Global website map in a simple chart and identify equivalent pages across the multilingual / multi-regional website. |
| 06. | Select the best localization tool to achieve the best quality and consistency of the texts. |
| 07. | Make a keyword plan with appropriate terms for certain markets or languages. |
| 08. | Implement Multilingual Content into the Website and Optimize content for the region and language. |
| 09. | The perception of signs, symbols, icons and graphics, differs from culture to culture. Internationalize your visual content and make sure all images and icons on your website are culturally neutral. |
| 10. | Individual language or country versions of your website should correspond to the local user experience rules. |
| 11. | Make sure your multilingual website is properly Geo-targeted. |
| 12. | Avoid Machine Translation Even though it may make life easier and translation quicker. |
| 13. | Understand That Keywords & SERPs Vary from Country to Country. |
| 14. | Keep an Eye on International & Local Search Trends. |
| 15. | Thinking more locally is the key to international SEO, because every country is its own market. |
| 16. | Avoid automatically redirecting users based on their IP address. |
| 17. | Develop a link-building strategy, for each market and adjust your page’s ranking in the relevant regional search engine results pages (SERPs). |
| 18. | Work on improving search engine rankings on country-specific platforms like Russia’s Yandex and China’s Baidu. |
| 19. | Allow visitors to change the language of the website. |
| 20. | For language targeting, use rel=”noopener” target=”_blank” Hreflang tags. |
| 21. | Convert prices to local currencies if your website is E-Commerce. |
| 22. | To keep your content current, employ native content developers and industry specialists. |
| 23. | Understand your international audiences behavior and characteristics with tools like Google GDN Research, TNS Digital Life, Comscore Data Mine. |
| 24. | Identigy and analyze your international industry and competitors and their behavior and characteristics. |
| 25. | Geo-locate by using the Geo-targeting option of the main search engines webmaster tools in your market and specify the target country. |
| 26. | Track each of your international web versions independently. |
| 27, | Use a content delivery network as a CDN distributes website content from a server geographically closer to the user, reducing latency and improving load times. |
| 28. | Identify international influencers and find influencers, bloggers and journalists within particular international territories. |
| 29. | Leverage international social advertising by running sponsored posts to audiences in specific countries or territories. |
| 30. | If your site is directly selling a product or service, you’ll also need to investigate the buying habits of the people who live in your target market. |
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