Follow this customizable checklist to master your website’s on-page SEO. Improve your rank and website traffic with this step-by-step guide to on-page SEO.
| Sl. | On-Page SEO Checklist |
|---|---|
| 01. | The title should be 60 characters or fewer to prevent it from being truncated in the SERPs. |
| 02. | The primary keyword should be positioned as close to the start of the page title as possible. |
| 03. | 1-2 secondary keywords should be featured naturally without repeating overlapping terms. |
| 04. | The title should contain elements that increase CTR, such as a number, year, call to action (CTA), or power word. |
| 05. | Keep the Meta description text between 150-160 characters, Include the primary keyword at the beginning and Included 1-2 secondary keywords in a natural way. |
| 06. | Optimize URL for SEO-Friendly by making the exact match primary keyword and use dashes (-) between the words. |
| 07. | The H1 tag is the highest heading level HTML markup and use only one H1 heading on the page. |
| 08. | Optimize the H2 tags for SEO by Including 1 H2 for each target keyword. |
| 09. | The first H2 should be front-loaded with the primary keyword. |
| 10. | The second H2 should be front-loaded with the most important secondary keyword. |
| 11. | H2 subheadings should contain 60 characters or fewer. |
| 12. | Dont over-optimize the H3 subheadings for the main SEO keywords which can cause ranking issues. |
| 13. | Add Short Introduction because content that appears above the fold is considered to be an important ranking factor for search engine crawlers. |
| 14. | Use 1 relevant image for the primary keyword and 1 relevant image for each secondary keyword. |
| 15. | The associated image for the primary keyword is embedded directly above the optimized H2 tag. |
| 16. | The ALT text for each image includes the relevant keyword while accurately describing the image for screen readers. |
| 17. | For each image, their filenames must matches the associated keyword and uses dashes (-) between words. |
| 18. | Add the target SEO keyword to the metadata of the Image. |
| 19. | Add Featured Snippets as it get 35% of all clicks on the first page of Google. |
| 20. | Organize Content with proper heading structure (H1 to H6). |
| 21. | Include an author byline or author bio box with a link to the author’s bio page. |
| 22. | Include the published date and time (time is optional for evergreen content but essential for news-related content). |
| 23. | Demonstrate expert knowledge on the subject by sharing in-depth information, personal opinions, original photos, and self-produced videos. |
| 24. | Include semantically related words to the primary keyword topic to enhance the depth of expertise. |
| 25. | Include at-least 1-2 unique elements which are not found in the top-ranking URLs (e.g., tables, charts, info-graphics, videos, list items, industry expert quotes, FAQs). |
| 26. | Include 1-3 external links to high-quality sites to add proof for claims, facts, statistics, etc. |
| 27. | Add relevant Schema Markup to the page’s HTML code based on the type of content it includes. |
| 28. | Check your Schema Markup with Googles “Test your structured data” tool. |
| 29. | Add Engaging Visual content and Regularly review your Content Quality. |
| 30. | Make sure your web page is Mobile-Friendly. |
| 31. | Use short paragraphs and insert LSI Keywords naturally. |
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